Packaging and products carry messages that manufacturers want to convey to customers and users. So many stories are written behind the packaging of products that sometimes we may not pay too much attention to. And with product packaging inspired by such stories, when customers buy the product, they also buy the story behind it.
Accidentally creates lifelong names
The Vespa motorbike is a product considered a symbol of the boot-shaped country, Italy. However, not many people know where this name comes from and under what circumstances.
When designed by aeronautical engineer Corradino D’Ascanino, the Piaggio car he called the first prototype was “Paperino” with the symbol MP6. Then in April 1946, the “Paperino” was completed.
After the owner of Piaggio at the time saw it, he commented: “Sembra una vespa” (the car looks like a wasp). Since then, this model has been called Vespa until now.
Another famous name also born from a unique story is the Oscar gold statue. There is a theory that when the secretary of the Academy – Margaret Herrick first saw this statue in 1931, she thought it resembled her uncle named Oscar. And a reporter later used this name as the title of his article, from then on people called the statue the Oscar. However, actress Better Davis confirmed that she was the one who came up with that name, and named it after her husband, conductor Harmon Oscar Nelson.
And thoughtful designs
Most businesses do everything based on careful calculation step by step to bring the best results. For example, when you travel, you will definitely want to have a souvenir typical of that land. Therefore, most tourists will buy for themselves a few items that have a strong local image.
Similarly, when the Russian Standard brand wants to bring the image of Russia into its brand. So the design of Russian Standard bottles is in the shape of a giant bell, the largest bell in the world in Moscow. At the same time, high-end product lines will have a high and long purple button to remind of aristocratic and clerical hats in Russia.
For the Morrocan Oil brand, they chose to put their products in small amber glass bottles with labels designed in blue and orange. “You’ll see blue houses like this all over the Mediterranean with touches of orange. Small amber bottles like this will remind you of the medicine bottles you used to drink when you were little. We want our Argan oil to be like medicine for hair.” This is the message the manufacturer wants to send to customers and you can easily hear it at any store of this business brand.
In addition, there are also many other famous brands that choose contemporary works to include in their works. With the Louis Vuitton brand, they asked Japanese contemporary artist Murakami to change the color of the arrangement of Monogram motifs to refresh and highlight their brand. In addition, they also invite graffiti artists to create new patterns for the products. The Hermes brand also invited a Vietnamese graffiti artist to draw for the brand’s famous scarf line.
Some other brands choose to combine traditional local art with modernity and brand origin by a European designer to create the highest quality, highest quality products that meet the needs of customers. for the needs of customers and users. Japanese luxury cosmetics brand Menard applied this when launching its high-end product line Authent.
The combination of Vietnamese lacquer art with Japanese graphics has created the Authent product, a popular high-class jewelry item packaged in high-end handmade lacquer boxes.
Even with the development of modern technology and we can do a lot of things with smart devices, the designs of items and products still have a certain impact on customers and consumers. consumers, especially high-end brands and brands.
